Adi Marom – PORTFOLIO
Digital Blocks


Digital Blocks is an interactive installation of virtual building blocks developed by the LAB at Rockwell Group for the National Building Museum in Washington DC.

The installation is a digital translation of the Imagination Playground designed by the Rockwell Group, which is a mobile play system made of big blue foam blocks in many unique shapes and sizes.
In the digital interactive installation these blocks are projected on a wall and are responsive to users movements via motion sensing cameras.

Children and adults can immerse themselves in building or knocking down block structures. They can build structures with their  silhouettes once they pose and they can knock their structures once they move. This is enabled by the use of motion sensing cameras that track the users movements.
In idle mode the entire wall of the exhibition is filled with virtual blocks and visitors can knock it down with their movement.

The project has been named a Notable Honoree for the 2013 Core77Awards in the Interiors & Exhibitions category.
It has also received significant media attention , including a special article in Metropolis Magazine, Apr 05, 2013.































Here is the documentation of the installation of Digital Blocks at The National Building Museum:

Here is our documentation of the idel mode, in which the entire wall of the exhibition is filled with virtual blocks and visitors can knock it down with their movement:

Client: National Building Museum
Role: Experience Designer
Studio: LAB at Rockwell Group
Year Completed: 2013